ZWIFT “FUN IS FAST”

When Zwift decided to sponsor the Tour de France, Hecho Studios came up with a great campaign that brought the project to life. In all, we create multiple 30 second broadcast spots and dozens of 6-10 second idents that played all through the Tour de France. 

TOUR DE FRANCE SPONSORSHIP TV CAMPAIGN

Everything was shot on stage with projection mapping Рall done in camera with no post visual effects. There were over 40+ deliverables for the sponsored idents within the Tour de France broadcast. We create individual idents for each cyclists and a variety of others to make each ident unique.