When Zwift decided to sponsor the Tour de France, Hecho Studios came up with a great campaign that brought the project to life. In all, we create multiple 30 second broadcast spots and dozens of 6-10 second idents that played all through the Tour de France.
TOUR DE FRANCE SPONSORSHIP TV CAMPAIGN
Everything was shot on stage with projection mapping – all done in camera with no post visual effects. There were over 40+ deliverables for the sponsored idents within the Tour de France broadcast. We create individual idents for each cyclists and a variety of others to make each ident unique.