In collaboration with visual futurist Syd Mead (Blade Runner, Tron, Aliens) we created a 4-D virtual reality film that combined motion, wind, and personalized art to create a test drive like no other. Below are samples of the original concept artwork by Josh Minn and Syd Mead.
4D VIRTUAL REALITY RIDE
PRESS
Fast Co | Toyota Gets Viewers Creatively Involved In “The Impossible Quest” VR Experience
Tech Crunch | Toyota’s VR drive through a Syd Mead-created world is a near-future trip
Engadget | Take the newest Prius for a virtual spin
VR Scout | Toyota Brings VR Creative Tools Into Virtual Drive Experience
