In collaboration with visual futurist Syd Mead (Blade Runner, Tron, Aliens) we created a 4-D virtual reality film that combined motion, wind, and personalized art to create a test drive like no other. Below are samples of the original concept artwork by Josh Minn and Syd Mead.
4D VIRTUAL REALITY RIDE
![](https://www.jasonzada.com/wp-content/uploads/2017/05/Toyota_poster.jpg)
![](https://www.jasonzada.com/wp-content/uploads/2017/05/Toyota5-1.jpg)
PRESS
Fast Co | Toyota Gets Viewers Creatively Involved In “The Impossible Quest” VR Experience
Tech Crunch | Toyota’s VR drive through a Syd Mead-created world is a near-future trip
Engadget | Take the newest Prius for a virtual spin
VR Scout | Toyota Brings VR Creative Tools Into Virtual Drive Experience
![](https://www.jasonzada.com/wp-content/uploads/2017/05/Toyota_Concept6.jpg)
![](https://www.jasonzada.com/wp-content/uploads/2017/05/Toyota_Concept10.jpg)
![](https://www.jasonzada.com/wp-content/uploads/2017/05/Toyota_Conept2.jpg)
![](https://www.jasonzada.com/wp-content/uploads/2017/05/Toyota_Conept8.jpg)
![](https://www.jasonzada.com/wp-content/uploads/2017/05/Toyota_Concept7.jpg)
![](https://www.jasonzada.com/wp-content/uploads/2017/05/toyota_Concept4.jpg)