For our first major project at Secret Level we created Phantom House -an interactive mystery experience that takes place only on Snapchat through the month of October. Using a combination of filmed episodes, immersive AR lenses, and augmented reality gaming, three Snapstar influencers will become trapped inside the Phantom House – blurring the lines between reality and inviting the audience into our storyworld.
VIDEO + AR INTEGRATED CAMPAIGN
NEXT-GEN AR LENSES
We created we volumetrically captured talent on set with iPhones, and all the rooms, sets, and props being captured with NERF technology to let the audience truly step into the entertainment with AR lenses.
Phantom House Lens
Dancing Souls Lens
The Maze Lens
Cockroach Curse Lens
Tic Tac Toe Lens
Phantom Library Lens
Secret Room Lens
