During the Christmas season of 2006 and again in 2007, we broke the internet with Elf Yourself. Considered one of the most viral and loved advertising campaigns of all time, Elf Yourself became a tradition for Office Max and hundreds of millions of people, worldwide.
VIRAL SENSATION
PRESS
Mashable | Dancing Elves Top the Charts. OfficeMax’s Perfect Viral Campaign?
Forbes | Best-Ever Social Media Campaigns
Adweek | OfficeMax Elf Goes Beyond Viral
