SUMMER WITH YUENGLING | JULY 2018
It has been a busy start to the year. I was in South Africa for January, Florida for March and London for May. Some exciting projects coming soon and a brand campaign relaunch for Yuengling (America’s Oldest Brewery) just debuted. It features a few thirty-second TV spots, social media content, print and more.
PROJECTION MAPPING
I also directed a really cool TVC for the Mega Red Pill. We used 5 Ultra-HD projectors to create an all in-camera dance and projection mapping spot. A lot of behind the scenes work went into creating this one. Original music by Future Perfect, choreography by Simeon Qsyea, projection by Projection Artworks and animations by Found Studio.
NYC + ULTIMATE EARS WAS A BLAST | NOVEMBER 2017
It’s been a fun close of the summer as we move into fall. Back in July, I shot a great campaign for Ultimate Ears. Featuring a variety of unique people and set to a musical mashup by Alex Goose, it’s a fun campaign that I am really proud of. I also worked with the PIA Agency and HP to create a very timely spot about visual hacking. Think about this next time you are on your devices in public spaces.
HP INFORMS ABOUT VISUAL HACKING
It’s always fun shooting on the airplane stages. We wanted a ‘Virgin America’-ish mood lighting, and I love how this came out.
GET THOSE QUARTERS BACK | JULY 2017
Been a kick-ass summer so far. Went on a shooting spree and have some great projects launching soon. From VR to commercials to Internet shorts films to video games, it’s been a fun run. I have some exciting news to announce soon as well. For now, here is a great campaign I did with McCann NY for the New York Lottery. Drones + Pacman = Pacman runs New York. The integrated campaign also features a really cool video game that lets you actually play the commercial. Check it out at GetYourQuartersBack.com
SAVE THE HONEY BEES | JANUARY 2017
A subject matter that means a great deal to me and to the world is now in the works to be a cutting edge VR experience. It was announced at Sundance that we will shrink you down to the size of a honey bee, website like this treatmentso you can experience the plight of the honey bee, page saving them in the process. The project was also just announced as one of Vive’s VR for Impact grants.
TIME TO BUILD STORYWORLDS | JUNE 2016
After spending a year making a feature film, visit I came back into the advertising industry with fresh eyes. I had to put all my thoughts into how the ad industry could evolve into an article for Adweek. It was a therapeutic way of trying to make sense of everything I was feeling – Basically, Why It’s Time To Kill Advertising And Start Building Storyworlds.
| JANUARY 2016
My first feature film, The Forest, is out in theaters right now in North America. You can get your tickets on Fandango. The Forest comes out on February 26th in the UK
I LIKE EGGS | DECEMBER 2014
For those who follow me on Instagram, you already know I cook a lot of eggs. I love cooking in general, but for some reason, I have a love affair with breakfast. I compiled a visual poster of every egg that I have personally made or eaten over the past year, as posted via Instagram. Click here for the FULL version of the 2014 Instagram Year of Eggs.
I LOVE TALKING TO STRANGERS | OCTOBER 2014
Fall is here. SF Giants in the playoffs, 49ers killing it, leaves changing, Halloween close by. Just wrapped up post-production on a Trey Songz / Nicki Minaj music video that will be both interactive and a MTV/Youtube version. Also just completed a great commercial for McDonald’s. Extreme trampolining is really a thing. I also had the opportunity to speak at a ShortList Session in SF at Eleven as well as AICP in SF. Finally casting my feature, so have had a plethora of surreal meetings. It’s going to be a great last few months to finish out a fun year.
