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jasonzada

2022

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THAT’S A WRAP ON 2022 | JANUARY 2023

Another year, another update. 2022 was always fun and exciting. Some highlights from 2022: I kicked off the year by building a dive bar in the metaverse for MillerLite and the first-ever Super Bowl commercial to premiere exclusively in the metaverse (both completed in under 6 weeks). I also developed the Hulu Motel with Anomaly, an immersive theater experiential pop-up, in the real world. And I help Coca-Cola Creations launch the artist Marshmello’s flavor collaboration via a choose-your-own-adventure live stream in which people all around the world controlled Marshmello through a video game-inspired metaverse. And finally, 2022 was the year AI went mainstream. I experimented quite a but with it and I wrote an article that outlined my thoughts.

End of ’21

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YEAR END ’21 | DECEMBER 2021

2021 has been a crazy fun year filled with way too many Zoom calls and my first international travel since Covid. Closed out last year with a Guiness World Record for the Twenty One Pilots NeverEnding Music Video. Some highlights of 2021 – Started off the year with the car launch for Mitsubishi that was live from a driveway. Then after 8 months of work, unveileved Post Malone x Pokemon concert in March – all while planning the Twenty One Pilots Livestream Experience that premiered in May. Worked with Pink Sweat$ and LG on some insanely infectious spots for OLED an scared people in London for Call of Duty. Neck deep in development on a few massive projects. Partnered with my friends at M ss ng P eces. Finalizing several groundbreaking NFT projects. Wrote a few articles – ‘Why NFTs are the Future‘ and ‘The Past, Present and Future of the Metaverse(s).’ My writing partner, Nate Atkins and I finished our 5th and 6th script together – making it 3 feature films that are in various stages of casting or pre-production. 2022 has no signs of slowing down, so I am grateful and excited. Thanks for following along and have a fantastic holiday.

Livestream Experience

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TWENTY ONE PILOTS LIVESTREAM EXPERIENCE | MAY 2021

For the past five months, I’ve been working on something really special with Twenty One Pilots – the Scaled and Icy Livestream Experience. Last Friday night, after weeks of rehearsals, we debuted the performance to the world. The show spanned almost the entire discography and included a narrative and deep dive into the existing Twenty One Pilots mythology. NME gave it 5 stars and the fans loved every second of the 60 minute performance..

POSTY

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POKEMON + POST MALONE | FEBRUARY 2021

For the last eight months, I have been working on a next-gen, animated virtual concert for Pokemon featuring the highly talented Post Malone. It’s been amazing pulling this together with so many talented artists all over the world. On February 27th, 2021, Post Malone played Pokemon’s P25 music festival. Check it out

LOLLIPOP

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END OF THE YEAR | DECEMBER 2020

Well, 2020 has been a year like nothing else. It completely transformed the way most of us work and how we interact with each other. This year allowed me to get back to a lot of the type of work that makes me happiest – innovative storytelling. So it was fitting that, 9 years later, we created a sequel to Take This Lollipop. Simply titled LOLLIPOP, the project has been seen by more than 100 million people across TikTok, YouTube, and takethislollipop.com. I am incredibly humbled and excited to start 2021 with some big news. Stay safe and wear a mask!

BIG CHANGES

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BIG CHANGES AHEAD | APRIL 2020

Incredibly big changes are happening. The world is in the midst of dealing with a global pandemic. Business has grinded to a halt. It’s certainly a time of uncertainty. Somehow, I am feeling more creatively alive than I ever have. I was inspired to write an article called, ‘The Age of Virtual Production‘. With physical production most likely halted to at least June or July, it’s time to roll up our sleeves and get creative. Hope you are all well. Be safe. Stay indoors. ✌️

FALL 2019

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FALL IS ON | OCTOBER 2019

It’s been a fun year so far, and lots of new stuff to announce before the year is over. So a few updates… It’s been one year since Project Dead Zone, and it just won Best in Show at the Media Post Awards. Just wrapped a few projects that should be launching soon. Shot a music video in Hawaii this summer. Wrote a cathardic article about my history with intreactive and non-linear storytelling entitled ‘A long, strange trip of non-traditional storytelling and the stories amassed along the way.

TOUR DE FRANCE

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TOUR DE FRANCE | JULY 2019

I recently directed a really incredible campaign for Zwift and Hecho Studios. We shot in London with a plethora of incredible athletes including Geraint Thomas, Lucy Charles-Barclay and Jan Frodeno. If you tune into the Tour de France, you will see the dozens of idents and sponorship spots we shot as well.

Awards Season

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AWARD SEASON | MAY 2019

Award season is off to a start and I found out that the project for Santander “In Someone Else’s Shoes” won a Webby. I believe this make the 8th or 9th Webby I have won. The project also won a Shorty Award for Best Social Good Campaign. Project Dead Zone recieved two merits from the One Show and two Gold at the SF Addy Awards. Hopefully we get a few more pieces of hardware over the next few months.

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