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TIME TO BUILD STORYWORLDS | JUNE 2016

After spending a year making a feature film, visit I came back into the advertising industry with fresh eyes. I had to put all my thoughts into how the ad industry could evolve into an article for Adweek. It was a therapeutic way of trying to make sense of everything I was feeling – Basically, Why It’s Time To Kill Advertising And Start Building Storyworlds.

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